About MOBAD:
Durable vehicle graphics, signage & stickers for the real world
Made in Wales. Supplied and installed across the UK.
25+ YEARS
Established in 2000
UK WIDE
Local to national
AUDITED QUALITY
Quality-managed production
MADE TO LAST
Less waste over time
Built around doing the job properly
Graphics wasn’t actually the plan. As a teenager I was Beetle mad and thought I might end up restoring classic cars. Creativity runs in my family though, and some temporary work at the NEC introduced me to exhibition graphics. From there, my career took a completely different turn.
Exhibition work was fast-paced and unforgiving. Deadlines didn’t move, things had to fit and problems had to be solved quickly. I later moved into signs, and those early experiences shaped the way I still like to work today: understand the job properly, stay organised and get it right.
“The sign of a good business is a good sign.”
Alan Salter
AD Signs
Where quality started for me
Alan Salter was my boss at AD Signs, where I first experienced working under an audited quality system. At 20, I wasn't really sured I understood why it mattered.
Running my own business now, I absolutely do. Good systems help make sure things are done consistently, problems are picked up and customers get what they were promised.
Alan’s words, and that belief in doing things properly have stayed with me ever since.
I started my own business in 2000 after redundancy gave me the push I needed. Originally called Bubble, the business grew and evolved, rebranding as MOBAD in 2017.
Today, I’m still closely involved in the projects we take on. I enjoy understanding what a customer is actually trying to achieve, visiting sites, working through the practical details and finding the right solution.
I particularly like the complicated jobs, difficult materials, multiple locations, tight schedules and lots of moving parts. Organisation is probably my superpower, and I take real pride in seeing demanding projects delivered properly.
Natasha Fyfe - Founder & Managing Director
What matters to us
Honest advice
We’ll tell you what we think will work, and what won’t. If that means testing first, changing the approach or saying we’re not the right solution, we’ll say so. We’d rather lose a job than sell something we don’t believe is right.
Durable is sustainable
If graphics last longer, they need replacing less often. That means less waste, less reprinting, less transport and less disruption. We focus on choosing the right materials for the surface, environment and expected lifespan.
Plan it properly
The bigger or more complicated the job, the more important the planning becomes. Clear records, accurate information and careful scheduling help us keep multiple vehicles, sites and repeat orders under control.
Deliver what we promise
Deadlines matter. We keep things moving, communicate clearly and take responsibility for getting the job over the line when we said we would.
For me, attitude matters just as much as technical skill. Good work comes from people who are engaged, communicate properly and take responsibility for what they do.
We know our customers, we know their projects and we keep proper records so repeat work stays consistent.
Our audited quality management system supports the way we already like to work: carefully, consistently and with accountability behind the job.
Still hands-on
MOBAD has grown a lot since 2000, but we are still a close-knit business and I remain closely involved in the work we take on.
Our design, print and finishing is carried out in-house, supported by a trusted network of installers around the UK.
I’ve always tried to build the team around the same values: people who care about the detail, take pride in their work and want to do the job right.
A little beyond the workshop
Outside MOBAD, I am rarely far from a classic air-cooled car... (mainly this one and bag of spanners since 1994!)
My husband and I share a love of old cars, so weekends often involve tinkering with engines, heading to shows or finding an excuse for a road trip.
It is probably no coincidence that I have always enjoyed vehicle graphics. I understand how much pride people take in their vehicles, whether they are cherished classics, working vans or part of a large commercial fleet.
Tell us what you are trying to achieve
Some graphics jobs are straightforward. Others involve awkward surfaces, difficult environments, complex logistics or something that has failed before.
Those are often the jobs we enjoy most. Tell us what you need the graphics to do, where they will be used and what they need to withstand.
We’ll give you honest advice and help you find the right way forward.